Risk Pool Management:

How to Develop a Winning Health Plan

A Brown & Brown Event

EARN 2.0 SHRM CREDITS

This seminar will challenge conventional thinking around employer-sponsored health plans. Discover how outdated practices and misleading benchmarks may be driving increased costs and undermining your workplace culture. Join us to gain insights on how to turn your health benefits into a strategic advantage for both your organization and your employees. 

Key Takeaways:  

  • Learning ways employers can better manage health plans 
  • Understanding which “best practices” are repelling the best talent, fostering sickness and souring corporate culture 
  • Determining which industry benchmarks are inaccurate and potentially driving your health plan costs 
  • Strategizing ways to enrich your health plan offerings while helping to reduce cost to employer and employee 

When

Tuesday, August 5th, 2025

3:00 PM – 5:00 PM
Check-in: 2:45 PM
Seminar: 3:00 PM – 5:00 PM
Happy Hour: 5:00 PM

Where

Alfond Inn

300 E New England Ave Winter Park, FL 32789

Dave Ross
Executive Vice President & Director of Underwriting Services at Brown & Brown 

David’s role is to provide guidance and leadership that fosters each office’s ability to satisfy their growth objectives. David is a key player in defining Brown & Brown's macro initiatives and providing the vision, tools and education to support those objectives. David’s secondary role is the Director of Underwriting Services where his primary responsibilities include the development and maintenance of financial tools and methodologies that improve customers’ ability to effectively manage their employer-sponsored health plans.  David’s role keeps him actively involved in the management of key accounts, representing over 300,000 members. Additionally, David acts as a National resource and the primary source of both internal and external education and support regarding efficient health plan structure.  David spends much of his time traveling around the country educating consultants, employers, and legislative bodies on the many counter-intuitive and nuanced components of effective healthcare cost management. 

Before joining Brown & Brown in 2004, David worked as an Underwriting Strategist at Blue Cross Blue Shield of Minnesota where he designed pricing methodologies that satisfied Blue Cross Blue Shield’s strategic objectives. During his tenure, David acted as an internal liaison between actuarial, underwriting and sales and assisted with BCBS’s lobbying efforts to expand the HDHP marketplace.