{"id":32594,"date":"2025-09-15T09:39:46","date_gmt":"2025-09-15T14:39:46","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=insight&p=32594"},"modified":"2025-09-15T09:39:46","modified_gmt":"2025-09-15T14:39:46","slug":"erika-illiano-featured-in-article-on-why-corporate-comms-needs-empathy-and-intent-to-deliver-tough-news","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/erika-illiano-featured-in-article-on-why-corporate-comms-needs-empathy-and-intent-to-deliver-tough-news\/","title":{"rendered":"Erika Illiano Featured in Article on Why Corporate Comms Needs Empathy and Intent to Deliver Tough News"},"content":{"rendered":"

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\n

In The Media<\/p>\n

\n Erika Illiano Featured in Article on Why Corporate Comms Needs Empathy and Intent to Deliver Tough News
\n\n <\/h1>\n\t\n <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_section section_padding_top=”pt-5″ section_padding_bottom=”pb-5″ full_width=”stretch_row” el_class=”overflow-visible”][vc_row row_padding_top=”pt-4″ el_class=”overflow-visible overlapping-row”][vc_column el_class=”overlapping-column”][vc_single_image image=”862″ img_size=”1082×439″ alignment=”center” css=”” el_class=”brand-rounded-corners-right shadowed”][\/vc_column][\/vc_row][\/vc_section][vc_row row_padding_top=”pt-0″][vc_column][vc_column_text css=””]<\/p>\n

Erika Illiano, Managing Partner, says that in today\u2019s high-stress work environment, leaders need to rethink how they deliver tough news. Transparency alone isn\u2019t enough. Now, timing, tone and strategy matter more than ever.<\/p>\n

Erika\u2019s Tips for Communicating Tough News:<\/p>\n

    \n
  1. \n

    Don’t overwhelm people with constant updates<\/p>\n<\/li>\n

  2. \n

    Include communicators from the start<\/p>\n<\/li>\n

  3. \n

    Let leaders do the talking<\/p>\n<\/li>\n

  4. \n

    Share news when it is actually useful<\/p>\n<\/li>\n

  5. \n

    Give people time to process<\/p>\n<\/li>\n

  6. \n

    Be upfront about how communication will work<\/p>\n<\/li>\n<\/ol>\n

    Read more about these tips on\u00a0BambooHR’s news site<\/a>.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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