{"id":22156,"date":"2025-03-17T07:45:40","date_gmt":"2025-03-17T12:45:40","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=insight&#038;p=22156"},"modified":"2025-03-18T17:33:45","modified_gmt":"2025-03-18T22:33:45","slug":"dr-louise-short-featured-in-techtarget-on-how-employers-can-promote-preventive-healthcare-for-members","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/dr-louise-short-featured-in-techtarget-on-how-employers-can-promote-preventive-healthcare-for-members\/","title":{"rendered":"Dr. Louise Short Featured In TechTarget on How Employers Can Promote Preventive Healthcare For Members"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_style=&#8221;page-hero&#8221; row_padding_bottom=&#8221;pb-5&#8243; full_width=&#8221;stretch_row_content&#8221; css=&#8221;.vc_custom_1742336923113{padding-bottom: 200px !important;}&#8221; el_class=&#8221;bg-brand-linear-gradient-vertical&#8221;][vc_column]\n\t<div class=\"hero hero--wrap    \">\n\n\t\t<div class=\"hero--background-image hero--background-image-blur\">\n\t\t\t<div class=\"hero--overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"hero-background\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"hero--container\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"hero--inner width-100\">\n\n\t\t\t\t\t\n  <div class='content-heading  100% content-heading--ruled '>\n    <p class='text-brand-light-blue subheading'>In The Media<\/p>\n    <h1 class='text-white    h1'>\n      Dr. Louise Short Featured In TechTarget on How Employers Can Promote Preventive Healthcare For Members\n    <\/h1>\n\t\n  <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_section section_padding_top=&#8221;pt-5&#8243; section_padding_bottom=&#8221;pb-5&#8243; full_width=&#8221;stretch_row&#8221; el_class=&#8221;overflow-visible&#8221;][vc_row row_padding_top=&#8221;pt-4&#8243; el_class=&#8221;overflow-visible overlapping-row&#8221;][vc_column el_class=&#8221;overlapping-column&#8221;][vc_single_image image=&#8221;22157&#8243; img_size=&#8221;1082&#215;439&#8243; alignment=&#8221;center&#8221; css=&#8221;&#8221; el_class=&#8221;brand-rounded-corners-right&#8221;][\/vc_column][\/vc_row][\/vc_section][vc_row row_padding_top=&#8221;pt-0&#8243;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<h3><\/h3>\n<h3>In this TechTarget article, teammate Dr. Louise Short, National Clinical Leader, shares her insights on how employers can promote preventative healthcare for members.<\/h3>\n<p>Dr. Short notes that patient education is the leading barrier to preventative care.<\/p>\n<p>&#8220;The employer&#8217;s role is so important in terms of A, providing the benefits for preventive care and B, in terms of education,&#8221; Short said. &#8220;Health literacy is pretty low in this country, and it&#8217;s even low when you look at educated people. If you don&#8217;t feel bad, then it&#8217;s hard to understand why you need to be screened. And so, connecting those dots is an important piece.&#8221;<\/p>\n<p>Read more of Dr. Short&#8217;s insights on this topic on the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.techtarget.com\/healthcarepayers\/feature\/How-employers-can-promote-preventive-healthcare-for-members\" target=\"_blank\" rel=\"noopener\">TechTarget website.<\/a><\/span> She delves into statistics and shares a customer success story about how preventative screenings rose by 14% after a communications campaign.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>She delves into statistics and shares a customer success story about how preventative screenings rose by 14% after a communications campaign.<\/p>\n","protected":false},"author":45,"featured_media":22157,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"insight_category":[132,147],"class_list":["post-22156","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-in-the-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Dr. Louise Short Featured In TechTarget on How Employers Can Promote Preventive Healthcare For Members - Brown &amp; 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