{"id":1819,"date":"2022-05-19T08:37:29","date_gmt":"2022-05-19T13:37:29","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=insight&#038;p=1819"},"modified":"2022-06-02T09:49:17","modified_gmt":"2022-06-02T14:49:17","slug":"the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/","title":{"rendered":"The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column]\n\t<div class=\"hero hero--wrap    \">\n\n\t\t<div class=\"hero--background-image hero--background-image-blur\">\n\t\t\t<div class=\"hero--overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"hero-background\" style=\"background: url(https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/05\/Business_MeetingTwoWomenSmilingLoungeFiltered-scaled.jpeg) center center no-repeat; background-size: cover;\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"hero--container\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"hero--inner width-100\">\n\n\t\t\t\t\t\n  <div class='content-heading  100%  '>\n    <p class='text-white subheading'>Employee Benefits<\/p>\n    <h1 class='text-white    '>\n      The Lasting Impact of COVID-19 by Generation: How Can Employers Focus Their Efforts\n    <\/h1>\n\t\n  <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    \n    <h1 class='text-brand-dark-blue    h2'>\n      The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts\n    <\/h1>\n\t\n  <\/div>[vc_column_text]<span data-contrast=\"auto\">As we progress through the third calendar year of COVID-19, the pandemic\u2019s far-reaching implications continue to unfold as new data and updated trends emerge for large populations and generations. These trends include financial impacts and mental and physical health concerns that may affect each generation differently.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The pandemic has drastically impacted many people\u2019s economic standing. COVID-19 has been credited with a legacy of increased debt, with <\/span><a href=\"https:\/\/www.cnbc.com\/2021\/01\/27\/millions-of-americans-boosted-their-credit-card-debt-because-of-covid.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">70%<\/span><\/a><span data-contrast=\"auto\"> of adults holding personal debt. Over half of Americans said they took on consumer debt because of the pandemic, and 48% said it would take over a year to pay it off. As we continue to move through the pandemic, many of these Americans have been able to pay back credit card balances and recover\u2014this trend is likely to continue as we move into the endemic phase. However, the long-reaching financial impacts go beyond debt. They include delayed start to careers, many leaving the workforce altogether, not advancing as expected and having to retire later than planned.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Additionally, the pandemic\u2019s effect on mental and physical health cannot be understated. While older generations face more risk of contracting the virus, <\/span><a href=\"https:\/\/www.washingtonpost.com\/health\/2021\/12\/07\/gen-z-covid-pandemic-stress-mental-health\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">nearly half<\/span><\/a><span data-contrast=\"auto\"> of Generation Z and Millennials report mental health deterioration and relationship hardships, decreasing their psychological well-being due to COVID-19.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.talkspace.com\/blog\/misinformation-disinformation-effect-mental-health\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Research<\/span><\/a><span data-contrast=\"auto\"> shows that misinformation, especially related to health, can increase the presentation of mental health issues. <\/span><a href=\"https:\/\/www.advisory.com\/daily-briefing\/2021\/12\/09\/pandemic-stress\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">Anxiety and depression<\/span><\/a><span data-contrast=\"auto\"> were already on the rise before the pandemic, and stressors and isolation caused these illnesses to become even more commonplace. This increase in anxiety can lead to poor health choices, leading to people exercising less at home, exacerbating stress and developing, or poorly managing, chronic conditions. Resiliency is not a given, and many people are still struggling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Employer- and employer-sponsored benefits can provide vital support, resources and education for employees. While some themes run through all generations, there are ways you can target and support each generation specifically.<\/span><\/p>\n<h3>Generation Z (Born 1997-2012, Aged 10-25)<\/h3>\n<p><span data-contrast=\"auto\">Generation Z (Gen Z) is entering the workforce during a tumultuous time. Currently, <\/span><a href=\"https:\/\/www.usatoday.com\/story\/news\/factcheck\/2021\/12\/23\/fact-check-47-american-young-adults-live-their-parents\/8672598002\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">46.5%<\/span><\/a><span data-contrast=\"auto\"> of young adults live with their parents. Many experienced canceled internships and delayed careers while facing <\/span><a href=\"https:\/\/educationdata.org\/student-loan-debt-by-generation#:~:text=Generation%20Z%20held%207.37%25%20of,of%20the%20federal%20student%20debt.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">$1.57 trillion in education debt<\/span><\/a><span data-contrast=\"auto\">. On top of this, Gen Z has less work experience than previous generations did at this age. In <\/span><a href=\"https:\/\/www.pewresearch.org\/social-trends\/2020\/05\/14\/on-the-cusp-of-adulthood-and-facing-an-uncertain-future-what-we-know-about-gen-z-so-far-2\/#:~:text=Only%2018%25%20of%20Gen%20Z,they%20were%20a%20comparable%20age.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">2018, only 18%<\/span><\/a><span data-contrast=\"auto\"> of Gen Z teens aged 15 to 17 had a job, compared to 27% of millennials in 2002 and 41% of Gen X in 1986. Combined with canceled work experiences and decreased opportunities due to the pandemic, many enter the workforce with less training and support than previous generations.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Already labeled the <\/span><a href=\"https:\/\/www.verywellmind.com\/state-of-mental-health-across-generations-5189603\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">most stressed-out generation<\/span><\/a><span data-contrast=\"auto\">, the pandemic has furthered the toll on Gen Z\u2019s mental health. In 2021, it was reported that nearly <\/span><a href=\"https:\/\/www.verywellmind.com\/state-of-mental-health-across-generations-5189603\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">half of Gen Z<\/span><\/a><span data-contrast=\"auto\"> struggle with feelings of hopelessness and that work and financial issues contribute to these feelings of stress. Therapy can be an option to help with these feelings; however, it is often seen as counter-intuitive because of the cost. Today, young Americans hold less than half of the amount of wealth the previous generations held in the 1990s, and their financial futures remain unclear. In addition, these stressors can overflow into the workplace, impacting focus, engagement, decision-making and overall motivation to work.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Despite being born into the digital age, <\/span><a href=\"https:\/\/www.hrexchangenetwork.com\/hr-talent-management\/articles\/gen-z-wants-to-go-back-to-the-office\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">40% of Gen Z prefer returning<\/span><\/a><span data-contrast=\"auto\"> to the physical workplace rather than remaining remote. This generation is the most eager to return to offices, as for many, this signifies their first professional job.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Many Gen Z employees are still eligible to be on their parent\u2019s benefits plan. Since they are still entering the world of employee benefits, this group may need additional resources, training and guidance on benefits.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>\u00a0How Employers Can Support Employees\u00a0<\/strong><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Begin with basic education on benefits and financial well-being. Explain what you offer, who is eligible, how to use them, how to transition off a parent\u2019s plan, whom to contact with questions and where to begin. Provide reminders throughout the year on how to access benefits.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Explain telemedicine benefits and how they can be used for mental and physical health. Younger people are more open to using telemedicine (<\/span><a href=\"https:\/\/www.scp-health.com\/blog\/generational-differences-in-telehealth-and-telemedicine-adoption\/\"><span data-contrast=\"none\">74%<\/span><\/a><span data-contrast=\"auto\">) than other generations, and it provides convenient and affordable options.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Provide the foundation for future financial success. Offer benefits that can boost their immediate and long-term financial health by providing benefits such as a 401(k) with employer matching contributions, student loan repayment assistance and access to financial counseling.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Train managers on identifying and speaking with employees about stress and anxiety.<\/span><\/li>\n<\/ul>\n<h3>Millennials (Born 1981-1996, Aged 26-41)<\/h3>\n<p><span data-contrast=\"auto\">Out of all of the generations in the pandemic-era workforce, Millennials suffered the most job disruption during the pandemic. Many lost their jobs either temporarily or permanently and <\/span><a href=\"https:\/\/morningconsult.com\/2020\/09\/28\/millennials-economy-job-loss-wages-cut-pandemic-polling\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">30% report<\/span><\/a><span data-contrast=\"auto\"> a cut in their pay since the start of the pandemic. Financial stress disrupts an individual\u2019s focus and concentration both at home and work, which means employees may struggle to perform their expected duties when under large amounts of stress.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There is seemingly a split in financial impact between younger Millennials and older Millennials. The impact of student loan debt and smaller savings resulted in the younger side of this group quickly burning through their savings, with <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/02\/12\/the-pandemic-quickly-eroded-savings-for-gen-z-millennials-study.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">43% reporting<\/span><\/a><span data-contrast=\"auto\"> that they have less saved now than they did at the start of the pandemic. Meanwhile, as a whole, the wealth of the Millennial generation <\/span><a href=\"https:\/\/fortune.com\/2022\/03\/22\/millennial-wealth-doubles-during-pandemic-9-trillion-boomers\/\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">more than doubled<\/span><\/a><span data-contrast=\"auto\"> during the COVID-19. Much of this group entered the workforce during the 2008 recession and have gradually recovered, especially as they move up in their careers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">There are varying levels of enthusiasm when it comes to working remotely. Many report feeling <\/span><a href=\"https:\/\/www.shrm.org\/resourcesandtools\/hr-topics\/employee-relations\/pages\/millennials-say-they-are-struggling-more-to-work-from-home.aspx\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">less connected<\/span><\/a><span data-contrast=\"auto\"> to coworkers and friends due to isolation and having higher levels of sleeplessness and anxiety compared to older generations. Fifty-five percent of Millennials also found it difficult to maintain a work-life balance while working from home, working more hours compared to the amount they spent at their office, and reported having <\/span><a href=\"https:\/\/www.prweb.com\/releases\/shocking_data_reveals_62_of_millennials_working_from_home_are_more_stressed_than_baby_boomers\/prweb17470362.htm\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">more stress<\/span><\/a><span data-contrast=\"auto\">. Even with these statistics, nearly three-fourths of this group do not want to return to the office full-time.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">The increase in stress could be due to many factors, including the additional responsibilities that working parents face. From online school to lack of childcare, working parents spent months of the pandemic juggling heavy workloads and keeping their children on task with schoolwork and activities throughout their day. While in-person school and childcare have mostly resumed full-time, parents still face unexpected disruptions due to childcare closures.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Compared to the generations before them, this group delays significant life changes, such as marriage, having children, undergoing medical procedures or making a career move, and the pandemic seems to have delayed these decisions even further.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>How Employers Can Support Employees<\/strong><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Financial worry is at the forefront for many employees. Assist employees in prioritizing and understanding their finances. Clearly show what impacts their take-home pay, demonstrate how and why they should re-direct earnings toward meaningful benefits and provide tools that let them confidently make financial decisions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Support their mental health and childcare needs by decreasing costs for mental health support, adding mental health or well-being apps to your benefit plan, providing childcare assistance and reminding employees of any resources for mental health or childcare through your Employee Assistance Program (EAP).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Show employees how benefits work meaningfully in their lives. Giving real-life scenarios of how your benefits directly work for them allows them to see their value. Provide examples of how the Family and Medical Leave Act (FMLA) works with short-term disability, how and when they can use leave, tax implications of different planning methods for retirement or the ins and outs of starting a family.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>Generation X (Born 1965-1980, Aged 42-57)<\/h3>\n<p><span data-contrast=\"auto\">Financial woes have burdened Generation X (Gen X). In 2019, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbeshumanresourcescouncil\/2020\/10\/27\/how-the-pandemic-further-erodes-a-stressed-gen-xs-financial-well-being\/?sh=78d46f191029\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">65%<\/span><\/a><span data-contrast=\"auto\"> of respondents within this age group were stressed about finances, with 60% carrying credit card debt. Of those with a credit card balance, 40% struggled to make minimum monthly payments, and one-third of them indicated that financial stress distracted them enough at work to impact their productivity. To add to this, nearly a quarter of this generation saw a decrease in their income by 50% or more in 2020.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">While they have recovered over the past few years, Gen Xers find themselves in a strange predicament \u2013 they are <\/span><a href=\"https:\/\/www.businessinsider.com\/typical-gen-x-debt-net-worth-income-earnings-caregiving-stress-2021-8\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">now the generation<\/span><\/a><span data-contrast=\"auto\"> making some of the highest salaries while also dealing with the highest rates of debt. They are facing increasing levels of mental and financial stress from raising children while also caring for aging relatives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Only a <\/span><a href=\"https:\/\/www.benefitspro.com\/2022\/01\/11\/pandemics-financial-side-effects-vary-by-generation\/?slreturn=20220315161301\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">tenth<\/span><\/a><span data-contrast=\"auto\"> of this group reported that they saved more than they spent throughout the pandemic, and half of Gen X are worried they will not have enough saved for their retirement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>\u00a0How Employers Can Support Employees\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Start a savings program that helps employees build or increase their emergency fund. This generation finds themselves in a crucial time period to build wealth before retirement.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Assist with caregiving for both children and aging relatives. For employees who care for aging relatives provide resources or services to ease the process. This will help minimize related stress.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Highlight the financial benefit of telemedicine, especially when faced with an urgent care need.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Go back to the basics of benefits education. Provide insights on benefits terms, how to use different benefits, examples of how they can be implemented in their lives and who to contact with questions.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Remind employees of the convenience and affordability of telemedicine for their families.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3>Baby Boomers (Born 1945-1965, Aged 57-77)<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">A noticeable impact on Baby Boomers is their age and rate of retirement. The <\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2020\/11\/09\/the-pace-of-boomer-retirements-has-accelerated-in-the-past-year\/#:~:text=In%20the%20third%20quarter%20of,the%20same%20quarter%20of%202019\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">retirement rate<\/span><\/a><span data-contrast=\"auto\"> rose faster from 2019 to 2020 than in previous years. As of the end of 2021, <\/span><a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2021\/11\/04\/amid-the-pandemic-a-rising-share-of-older-u-s-adults-are-now-retired\/#:~:text=In%20the%20third%20quarter%20of,the%20same%20quarter%20of%202019\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">50%<\/span><\/a><span data-contrast=\"auto\"> of U.S. adults aged 55 and over have retired. It is speculated that some exited the workforce to avoid working through the pandemic, as they are the demographic most susceptible to health complications from COVID-19. Others decided on early retirement due to layoffs.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">However, a recent report states that <\/span><a href=\"https:\/\/fortune.com\/2022\/01\/12\/baby-boomers-retirement-flexible-hours-savings-covid\/#:~:text=Seventy%2Dnine%20percent%20of%20workers,are%20worried%20about%20their%20finances.\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">79% of Baby Boomers would prefer to semi-retire<\/span><\/a><span data-contrast=\"auto\"> rather than fully retire, with over half pointing to unsustainable savings as their reason. The average Baby Boomer only saved $152,000 for retirement, and early retirement or slashed retirement funds could significantly draw down pensions and retirement plans.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><span data-contrast=\"auto\">Largely, the COVID-19 pandemic has imposed the most negligible financial impact on this generation. Only <\/span><a href=\"https:\/\/www.cnbc.com\/2020\/08\/04\/nearly-1-in-3-millennials-gen-z-say-covid-19-negatively-impacted-financial-security.html\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">16%<\/span><\/a><span data-contrast=\"auto\"> claim that COVID-19 significantly impacted their financial security. Those from this generation that are still working are the <\/span><a href=\"https:\/\/www.indeed.com\/career-advice\/finding-a-job\/baby-boomer-characteristics\" target=\"_blank\" rel=\"noopener\"><span data-contrast=\"none\">most excited to return to the office<\/span><\/a><span data-contrast=\"auto\">, preferring it much more than working remotely.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><strong>\u00a0How Employers Support Employees\u00a0<\/strong><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Set up resources for financial planning and retirement planning.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">For employees staying in the workforce, provide education on the transition to Medicare and social security.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335551500&quot;:7384391,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Encourage telemedicine for checkups, prescription renewal, chronic disease management, surgery and in-patient follow-ups. They should also be encouraged to minimize their risk of COVID-19.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><strong>How We Can Help\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Brown &amp; Brown strives to provide your employees with premium benefits, while supporting your financial costs. Our teams can provide a multi-faceted approach that includes strategic plan design, holistic employee communication plans, innovation strategies, connecting you with resources in all areas of employee benefits, deploying best practices by industry and providing deep data analytics.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.bbrown.com\/contact\/\">Connect with us<\/a> to see how we can help you deliver an employee benefits plan to help meet the unique needs of each generation.<\/span>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1389&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_separator border_width=&#8221;2&#8243; el_width=&#8221;60&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: center;\">Employee Benefits Team<\/h6>\n<p>[\/vc_column_text]\t<div class='wpb_content_element text-center btn-container'>\n\t\t\t\t\t<a class='btn btn-brand-dark-blue  '\n\t\t\t\thref='\/us\/contact\/contact-general\/' target='' data-toggle=''>\n\t\t\t\t<span class=\"btn-text-color--default\">Connect Now<\/span>\n\t\t\t<\/a>\n\t\t\t<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]As we progress through the third calendar year of COVID-19, the pandemic\u2019s far-reaching implications continue to unfold as new data and updated trends emerge for large populations [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":1839,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"insight_category":[31],"class_list":["post-1819","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-employee-benefits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts - Brown &amp; Brown<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]As we progress through the third calendar year of COVID-19, the pandemic\u2019s far-reaching implications continue to unfold as new data and updated trends emerge for large populations [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/\" \/>\n<meta property=\"og:site_name\" content=\"Brown &amp; Brown\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-02T14:49:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/05\/Business_MeetingTwoWomenSmilingLoungeFiltered-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1695\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/\",\"url\":\"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/\",\"name\":\"The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts - Brown &amp; 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Brown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/","og_locale":"en_US","og_type":"article","og_title":"The Lasting Impact of COVID-19 by Generation: How Employers Can Focus Their Efforts","og_description":"[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text]As we progress through the third calendar year of COVID-19, the pandemic\u2019s far-reaching implications continue to unfold as new data and updated trends emerge for large populations [&hellip;]","og_url":"https:\/\/www.bbrown.com\/us\/insight\/the-lasting-impact-of-covid-19-by-generation-how-can-employers-focus-their-efforts\/","og_site_name":"Brown &amp; 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