{"id":13796,"date":"2021-07-27T14:08:00","date_gmt":"2021-07-27T14:08:00","guid":{"rendered":"https:\/\/www.bbinsurance.com\/?post_type=insight&p=10557"},"modified":"2021-07-27T14:08:00","modified_gmt":"2021-07-27T14:08:00","slug":"brown-browns-national-programs-launches-new-brand-identity","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/brown-browns-national-programs-launches-new-brand-identity\/","title":{"rendered":"Brown & Brown\u2019s National Programs Launches New Brand Identity"},"content":{"rendered":"

SAN DIEGO (July 13, 2021) \u2014 National Programs, a division of Brown & Brown, today introduced its new brand identity, reflecting a growing collaboration of entrepreneurial program administrators and MGAs.<\/p>\n

\u201cWhile National Programs has been an integral part of Brown & Brown for 28 years, the refreshed brand identity underscores an emphasis on future growth,\u201d says Tom Kussurelis, COO of National Programs. \u201cWe\u2019re a team of delegated authority businesses, uniting insurance solutions for carriers and agencies under one roof.<\/p>\n

\u201cBuilt around a decentralized working environment, each of our individual companies retains its own identity, culture and entrepreneurial spirit, while leveraging National Programs\u2019 extensive resources. It\u2019s the best of both worlds,\u201d he adds.<\/p>\n

National Programs operates as a \u201chouse of brands\u201d like many luxury and entertainment brands people encounter every day but may not realize are affiliated. Each functions independently but leverages its universe of business partners to grow even stronger. In the same way, the 29 brands comprise National Programs, which accounts for some 25 percent of Brown & Brown\u2019s portfolio.<\/p>\n

The new brand identity includes a conjoined \u201cNP,\u201d emphasizing the synergy of these 29 brands and illustrating that the whole is greater than the sum of its
\nparts.<\/p>\n

The double arc at the bottom of the logo mark implies a bridge, \u201csignifying that as MGAs and PAs, we serve as a link between the market\u2019s needs and carriers\u2019 solutions,\u201d says Kussurelis.<\/p>\n

\u201cOur 29 companies each have built their specialization, with underwriters who truly understand their niche and can underwrite that business to a very profitable level,\u201d says Chris Walker, National Programs\u2019 president. \u201cEach focuses on its niche \u2014 its core business. Together we\u2019ve achieved $3.5 billion in written premium across our various programs. Critical functions such as payroll, HR and technology are centralized. National Programs provides these services to each of our companies, from marketing and advertising to cloud engineering, allowing the underwriting talent to focus their expertise on serving their producers and carrier partners.\u201d<\/p>\n

Five characteristics of National Programs companies serve as the basis for the new visual identity: niche-focused, engaged, creative, entrepreneurial and innovative.<\/p>\n

\u201cTo sum it up, the National Programs brand is composed of deeply engaged and niche-focused leaders,\u201d says Kussurelis. \u201cTogether we approach our work with an innovative, creative and entrepreneurial view, with exceptional attention to detail. And we win together as a result of these attributes.\u201d<\/p>\n

About National Programs<\/strong><\/p>\n

National Programs<\/a>, a Brown & Brown company, is comprised of 29 MGAs and PAs operating in personal, commercial, specialty, professional liability and public entity segments. With 30 carrier relationships and a network of 25,000 distribution partners, the collaborative group offers 65 insurance programs.<\/p>\n

About Brown & Brown<\/strong><\/p>\n

Brown & Brown, Inc. (NYSE: BRO) is a leading insurance brokerage firm, delivering risk management solutions to individuals and businesses since 1939. With over 11,000 teammates in more than 300 locations across the U.S. and select global markets, we are committed to providing innovative strategies to help protect what our customers value most. For more information or to find an office near you, please visit bbinsurance.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

National Programs, a division of Brown & Brown, today introduced its new brand identity, reflecting a growing collaboration of entrepreneurial program administrators and MGAs. <\/p>\n","protected":false},"author":45,"featured_media":18712,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"insight_category":[127,130],"class_list":["post-13796","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-company-news","insight_category-corporate-news"],"acf":[],"yoast_head":"\nBrown & Brown\u2019s National Programs Launches New Brand Identity - Brown & Brown<\/title>\n<meta name=\"description\" content=\"National Programs, a division of Brown & Brown, today introduced its new brand identity, reflecting a growing collaboration of entrepreneurial program administrators and MGAs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbrown.com\/us\/insight\/brown-browns-national-programs-launches-new-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brown & Brown\u2019s National Programs Launches New Brand Identity\" \/>\n<meta property=\"og:description\" content=\"National Programs, a division of Brown & Brown, today introduced its new brand identity, reflecting a growing collaboration of entrepreneurial program administrators and MGAs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbrown.com\/us\/insight\/brown-browns-national-programs-launches-new-brand-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Brown & Brown\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2021\/07\/National-Programs-Rebrand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1900\" \/>\n\t<meta property=\"og:image:height\" content=\"1115\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bbrown.com\\\/us\\\/insight\\\/brown-browns-national-programs-launches-new-brand-identity\\\/\",\"url\":\"https:\\\/\\\/www.bbrown.com\\\/us\\\/insight\\\/brown-browns-national-programs-launches-new-brand-identity\\\/\",\"name\":\"Brown & Brown\u2019s National Programs Launches New Brand Identity - 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