{"id":10327,"date":"2024-08-14T10:27:04","date_gmt":"2024-08-14T15:27:04","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=insight&p=10327"},"modified":"2024-08-15T08:47:21","modified_gmt":"2024-08-15T13:47:21","slug":"realizing-the-full-potential-of-enrollment-communications","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/realizing-the-full-potential-of-enrollment-communications\/","title":{"rendered":"Realizing the Full Potential of Enrollment Communications | Five Ways to Reintroduce Employees to Your Full Offer"},"content":{"rendered":"

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Employee Benefits<\/p>\n

\n Realizing the Full Potential of Enrollment Communications | Five Ways to Reintroduce Employees to Your Full Offer\n <\/h1>\n\t\n <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″]\n
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\n Realizing the Full Potential of Enrollment Communications | Five Ways to Reintroduce Employees to Your Full Offer\n <\/h1>\n\t\n <\/div>[vc_column_text]After reading, listen to the TAKE A DEEPER DIVE<\/span> audio clip with author Jenn Sofield at the bottom of the page<\/strong><\/p>\n

Anyone working on a human resource benefits team knows there are two types of open enrollment seasons. During the first, an employer makes substantial benefit changes that require employees to take action, and every team involved focuses on the changes and how to best communicate them to workers and their dependents.<\/p>\n

The second kind of open enrollment season is the \u201cstatus quo\u201d year, with minimal benefits plan changes. It is often assumed that HR can reduce open enrollment communications for the status quo years. However, a status quo year is an <\/strong>opportunity to make a real difference in benefits <\/strong>engagement.<\/strong><\/p>\n

Why? Most organizations have a wide variety of benefits, programs and resources. Employees in every industry often state that they aren\u2019t aware of all available offerings or where to find benefits information. Take advantage of the fact that most employees pay some attention to enrollment communications to reintroduce them to what your organization already offers.<\/p>\n

Here are five ways our customers make sure their benefits communications cut through the noise, allowing messages to reach the people who need them \u2013 even when changes are minimal.<\/p>\n

1. Tell a compelling benefits story<\/h4>\n

A well-told story creates an emotional response to help employees connect with their benefits. Ground the story in a benefits philosophy and let employees know how and why you\u2019re committed to giving them the resources they need. Make it \u201cedutaining\u201d to keep them engaged.<\/p>\n

2. Bring benefits to life with realistic scenarios<\/h4>\n

Providing helpful context with real-world scenarios can help employees see themselves in benefits.<\/p>\n