{"id":10039,"date":"2024-07-23T11:59:25","date_gmt":"2024-07-23T16:59:25","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=insight&p=10039"},"modified":"2024-07-23T11:59:25","modified_gmt":"2024-07-23T16:59:25","slug":"from-chaos-to-clarity","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/us\/insight\/from-chaos-to-clarity\/","title":{"rendered":"From Chaos to Clarity | Using AI to Adapt Your Communication Strategy and Drive Engagement"},"content":{"rendered":"

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Employee Benefits<\/p>\n

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\n From Chaos to Clarity | Using AI to Adapt Your Communication Strategy and Drive Engagement\n <\/h1>\n\t\n <\/div>[vc_column_text]Communication dominates our work life more than ever. According to a recent Grammarly1<\/sup> report, employees spend an average of 88% of their workweek communicating and nearly 19 hours a week completing writing tasks. With the explosion of artificial intelligence (AI), employers are wondering how they can use AI to improve the quality of communications to engage employees. Our team identified three ways our customers are integrating AI into their engagement strategies and considerations to make when utilizing this technology.<\/p>\n

1. Supporting effective content development<\/h3>\n

AI can be a great antidote for writer\u2019s block. By typing in a question or a few keywords, ideas are instantly generated as a springboard. For example, with some creative assistance from AI, we came up with the title for this article. Sometimes, all that\u2019s needed is a jumping-off point to get the juices flowing, and AI programs can help. If your organization is apprehensive about using AI, take it for a test drive first.<\/p>\n

Here\u2019s an example<\/h4>\n

One customer expressed feeling intimidated by AI because of the vast amount of data that feeds it and the level of functionality it can provide. Our team suggested they start small by using it for a simple message, like a thank you note to a colleague or an email recognizing an employee for an accomplishment. They quickly became more comfortable with AI and found it helped save hours of frustration.<\/p>\n

Considerations<\/h4>\n

Before you copy and paste an AI response into your communication, it is important to note that while AI can provide an excellent starting point, it lacks nuance and emotion. It does not know your audience\u2019s level of understanding, their feelings about the message or your workplace culture. Be sure to infuse your organizational tone of voice and knowledge. Otherwise, you risk sending your workforce a generic, impersonal message that may come off as tone-deaf or inaccurate.<\/p>\n

2. Helping employees make benefits decisions<\/h3>\n

Our customers frequently express how much time they spend answering the same few employee benefits questions each year. This inefficiency distracts HR professionals from their day-to-day responsibilities and frustrates employees who must take the initiative\u2014and extra steps\u2014to have their questions answered.<\/p>\n

To combat this, several customers have developed AI-driven \u201cchatbots,\u201d which leverage in-house benefits content to provide the information employees need. For employee questions, a chatbot offers answers in a conversational, straightforward way. For HR professionals, having the chatbot as a first stop for questions saves time that can be repurposed for strategic work.<\/p>\n

Here\u2019s an example<\/h4>\n

A customer in the biotech space has a 24\/7 workforce and needed a way to answer employee questions around the clock during open enrollment. To accomplish this, they built an on-demand, self-service capability that allowed employees to type in benefits questions and receive responses within seconds through the power of AI.<\/p>\n

It was a tremendous success. During their two-week open enrollment period, the chatbot:<\/p>\n