The Inaugural Brown & Brown Employer Health and Benefits Strategy Survey, 2025, gathered responses from 760 US employers with at least 200+ employees across a broad spectrum of industries and national regions. Analyzing the results found that employers are trying to strike the right balance between the following three key topics, which represent both strategic opportunities and challenges for their health plan offerings and how they tie into larger business objectives.

1. Attracting and Retaining Top Talent

When asked about strategic organizational priorities related to offering health and benefits plans, most employers ranked attracting and retaining talent as #1.

2. Cost Control

Employers ranked controlling cost as the most critical focus for their 2025 health and well-being plans and a top three priority overall.

3. Meeting Diverse Employee Needs

Employers are offering several programs or are actively considering investing in a number of different services to fill in the gaps for an everchanging and evolving workforce.

Learn more in the full executive summary, available below.

Employee Benefits Team