{"id":2066,"date":"2022-08-25T14:16:24","date_gmt":"2022-08-25T19:16:24","guid":{"rendered":"https:\/\/www.bbrown.com\/?post_type=case_study&#038;p=2066"},"modified":"2022-10-25T14:36:58","modified_gmt":"2022-10-25T19:36:58","slug":"eap-procurement-and-communication-strategy","status":"publish","type":"case_study","link":"https:\/\/www.bbrown.com\/ie\/case-study\/eap-procurement-and-communication-strategy\/","title":{"rendered":"EAP Procurement and Communication Strategy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column]\n\t<div class=\"hero hero--wrap    \">\n\n\t\t<div class=\"hero--background-image hero--background-image-blur\">\n\t\t\t<div class=\"hero--overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"hero-background\" style=\"background: url(https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/08\/CaseStudy_EAPProcurementCommsStrategy_WebsiteGraphic.jpg) center center no-repeat; background-size: cover;\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"hero--container\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"hero--inner width-100\">\n\n\t\t\t\t\t\n  <div class='content-heading  100%  '>\n    <p class='text-white subheading'>Case Study<\/p>\n    <h1 class='text-white    '>\n      EAP Procurement and Communication Strategy\n    <\/h1>\n\t\n  <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_row row_padding_bottom=&#8221;pb-2&#8243; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;791&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    \n    <h2 class='text-brand-dark-blue    h2'>\n      The Request\n    <\/h2>\n\t\n  <\/div>[vc_column_text]<\/p>\n<h3>Elevate their well-being offerings.<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_top=&#8221;pt-1&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column][vc_column_text]A Fortune 500 global consumer products company with 8,000+ employees wanted to elevate their well-being offerings to help:<\/p>\n<ul>\n<li>Address and reduce stigma<\/li>\n<li>Enhance value, access and personalization<\/li>\n<li>Improve member navigation and care coordination<\/li>\n<\/ul>\n<p>This opportunity also included enacting change management and communication strategies.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_bottom=&#8221;pb-2&#8243; full_width=&#8221;stretch_row&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221; css=&#8221;.vc_custom_1638896243466{background-color: #eaeaec !important;}&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;794&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    \n    <h2 class='text-brand-dark-blue    h2'>\n      The Solution\n    <\/h2>\n\t\n  <\/div>[vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_top=&#8221;pt-1&#8243; full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1638896256859{background-color: #eaeaec !important;}&#8221;][vc_column][vc_column_text]Brown &amp; Brown:<\/p>\n<ul>\n<li>Developed a comprehensive RFP and helped the customer select a leading global BH Navigator\/EAP solution.<\/li>\n<li>Brought together a cross-functional team of well-being, clinical, health analytics and communications specialists to support the fast-tracked implementation.<\/li>\n<li>Created a global analytics blueprint and dashboard to help identify targets to track against environmental, social and governance (ESG) goals.<\/li>\n<li>Developed a change management communication strategy to reach key stakeholders and employees, both domestic and globally. Created content for culturally diverse backgrounds via<br \/>\na variety of media channels and facilitated translation of materials.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_bottom=&#8221;pb-2&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;bottom&#8221;][vc_column width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;792&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;3\/4&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    \n    <h2 class='text-brand-dark-blue    h2'>\n      The Results\n    <\/h2>\n\t\n  <\/div>[vc_column_text]<\/p>\n<h3>Since going live in April 2022, the BH Navigator\/EAP solution has had a significant impact:<\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_padding_top=&#8221;pt-2&#8243; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221;][vc_column][vc_column_text]<\/p>\n<ul>\n<li>In the first three months, 5.1% of eligible members engaged with the program. Based on this early experience, the vendor and customer set a target engagement rate of 15% for the first year of the program.\u00a0 This is much higher than the 8.7% engagement rate the customer had during the last year of its previous EAP program.<\/li>\n<li>75% of the customer\u2019s members that regularly engaged with the BH Navigator\/EAP solution reported a reduction in their functional impairment.<\/li>\n<li>Members on average were waiting just 1.4 days for the next available therapy visit compared to a national average of more than three weeks.<\/li>\n<\/ul>\n<h3>Ongoing Work<\/h3>\n<ul>\n<li>Vendor management<\/li>\n<li>Incorporating results in ESG metrics<\/li>\n<li>Coordination of vendor summit<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    <p class='text-brand-blue subheading'>Ready to help minimize your risk and uncertainty?<\/p>\n    <h2 class='text-brand-dark-blue   text-bold h2'>\n      Contact us for more information.\n    <\/h2>\n\t\n  <\/div>\t<div class='wpb_content_element text-left btn-container'>\n\t\t\t\t\t<a class='btn btn-brand-green  '\n\t\t\t\thref='\/us\/contact' target='' data-toggle=''>\n\t\t\t\t<span class=\"btn-text-color--default\">Contact Us<\/span>\n\t\t\t<\/a>\n\t\t\t<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<span style=\"font-weight: bold; font-style: italic; font-size: 10.0pt; background: white;\">DISCLAIMER:<\/span><span style=\"font-style: italic; font-size: 11.0pt; background: white;\">\u00a0<\/span><span style=\"font-style: italic; font-size: 9.0pt; background: white;\">Brown &amp; Brown, Inc. and all its affiliates, do not provide legal, regulatory or tax guidance, or advice. If legal advice counsel or representation is needed, the services of a legal professional should be sought. The information in this document is intended to provide a general overview of the topics and services contained herein. Brown &amp; Brown, Inc. and all its affiliates, make no representation or warranty as to the accuracy or completeness of the document and undertakes no obligation to update or revise the document based upon new information or future changes.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how Brown &#038; Brown helped a Fortune 500 company elevate their well-being offerings resulting in higher engagement rates.<\/p>\n","protected":false},"author":66,"featured_media":2067,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"service":[10],"industry":[66],"location":[17],"class_list":["post-2066","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EAP Procurement and Communication Strategy - Brown &amp; 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