{"id":8390,"date":"2022-10-19T08:09:26","date_gmt":"2022-10-19T13:09:26","guid":{"rendered":"https:\/\/www.bbrown.com\/insight\/digital-and-virtual-health-point-solutions\/"},"modified":"2022-10-19T08:09:26","modified_gmt":"2022-10-19T13:09:26","slug":"digital-and-virtual-health-point-solutions","status":"publish","type":"insight","link":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/","title":{"rendered":"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column]\n\t<div class=\"hero hero--wrap    \">\n\n\t\t<div class=\"hero--background-image hero--background-image-blur\">\n\t\t\t<div class=\"hero--overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"hero-background\" style=\"background: url(https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg) center center no-repeat; background-size: cover;\"><\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"hero--container\">\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class=\"hero--inner width-100\">\n\n\t\t\t\t\t\n  <div class='content-heading  100%  '>\n    <p class='text-white subheading'>Employee Benefits<\/p>\n    <h1 class='text-white    '>\n      Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask\n    <\/h1>\n\t\n  <\/div>\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;]\n  <div class='content-heading  100% content-heading--ruled '>\n    \n    <h1 class='text-brand-dark-blue    h2'>\n      Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask\n    <\/h1>\n\t\n  <\/div>[vc_column_text]<\/p>\n<h3>Background<\/h3>\n<ul>\n<li>Between 2020 and 2021, digital and virtual health investments doubled from $15B to $29B. Top funded clinical areas were Mental Health, Oncology, Cardio-Vascular, Diabetes, Reproductive Health and Neurology<sup>1<\/sup><\/li>\n<li>Employer adoption of these solutions continues to increase; in 2022, 7-in-10 employers report that they believe virtual health will significantly impact future health care delivery<sup>2<\/sup><\/li>\n<\/ul>\n<h3>Brown &amp; Brown Consulting Perspective on Digital and Virtual Health Solutions<\/h3>\n<p>Given the high rates of employer adoption, the question remains: <strong>Are these solutions delivering value and outcomes that justify the financial investment?<\/strong><\/p>\n<p>To answer that question, here are some general observations based on our recent work with multiple employers:<\/p>\n<ul>\n<li>Members are generally satisfied with the user experience of new digital health and virtual technologies, as indicated by satisfaction surveys, Net Promoter Scores, etc.<\/li>\n<li>Utilization and engagement of these new point solutions are generally higher than legacy telephonic programs (for example, remote diabetes patient monitoring vs. telephonic chronic condition management programs)<\/li>\n<\/ul>\n<p>However, despite these strengths, employers who have adopted new virtual and digital health solutions generally face the following challenges:<\/p>\n<ul>\n<li>While leading indicators around user satisfaction and engagement rates are positive, the results are less persuasive regarding lagging indicators such as a change in clinical risk or clinical outcomes. The solutions generally show a positive change in clinical risk for only a subset of users \u2013 even though most vendors bill employers on a per-employee or per-participant basis rather than on a value-based payment schedule (per engaged member or tied to clinical outcomes).<\/li>\n<li>Vendor calculations of Return-on-Investment (ROI) are often flawed and tend to overstate the impact of their interventions. A common example is vendors calculating ROI based on the cost savings of only a subset of participants without considering the total cost of employer investment for their solution across the entire population. Employers should keep this in mind as they review vendor reports.<\/li>\n<li>Employers should ensure efficient integration between point solutions and their broader benefits to avoid duplication of services and member confusion. For example, an employee enrolled in a virtual diabetes monitoring and coaching solution may receive two separate, uncoordinated calls, one from a diabetes coach and another from the health plan case management nurse. This can lead to poor employee experience and a lack of care coordination.<\/li>\n<\/ul>\n<p>We expect to see continued employer adoption of digital and virtual health technologies. These point solutions have been transformative for the employee experience and made it easier for many to manage their health and well-being. Opportunities remain to help ensure these programs deliver measurable clinical and economic outcomes and are integrated with the employer\u2019s broader benefits.<\/p>\n<h3><strong>Call to Action<\/strong><\/h3>\n<p>Employers should develop measurement frameworks to assess the value of point solutions. Here are three questions employers should ask:<\/p>\n<ol>\n<li>Is the point solution <strong>enrolling<\/strong> enough eligible users?<\/li>\n<li>Are users <strong>satisfied<\/strong> with the overall experience in the solution, and are those users <strong>sustainably engaged<\/strong> on an ongoing basis?<\/li>\n<li>Can you draw any reliable conclusions about the <strong>solution&#8217;s overall value (return) that considers program cost, clinical impact, impact on utilization\/costs and member feedback<\/strong>?<\/li>\n<\/ol>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2183&#8243; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][vc_column_text]<sup>1<\/sup> Rock Health; H1 2022 digital health funding: Two sides to every correction. Retrieved September 2022 from: <a href=\"https:\/\/rockhealth.com\/insights\/h1-2022-digital-health-funding-two-sides-to-every-correction\/\" target=\"_blank\" rel=\"noopener\">https:\/\/rockhealth.com\/insights\/h1-2022-digital-health-funding-two-sides-to-every-correction\/<\/a><\/p>\n<p><sup>2<\/sup> Business Group on Health; 2023 Large Employers\u2019 Health Care Strategy and Plan Design Survey. Retrieved September 2022 from: <a href=\"https:\/\/www.businessgrouphealth.org\/who-we-are\/newsroom\/press-releases\/2023-lehcspds\" target=\"_blank\" rel=\"noopener\">https:\/\/www.businessgrouphealth.org\/who-we-are\/newsroom\/press-releases\/2023-lehcspds<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;1418&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_separator border_width=&#8221;2&#8243; el_width=&#8221;60&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: center;\">Abinue Fortingo, MPH, CPH<\/h6>\n<p style=\"text-align: center;\">Principal, Population Health Consultant<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8221;2184&#8243; alignment=&#8221;center&#8221; style=&#8221;vc_box_circle_2&#8243;][vc_separator border_width=&#8221;2&#8243; el_width=&#8221;60&#8243;][vc_column_text]<\/p>\n<h6 style=\"text-align: center;\">Marilyn Schlein Kramer<\/h6>\n<p style=\"text-align: center;\">Partner, Head of Analytics<\/p>\n<p>[\/vc_column_text]\t<div class='wpb_content_element text-center btn-container'>\n\t\t\t\t\t<a class='btn btn-brand-dark-blue  '\n\t\t\t\thref='\/us\/contact\/contact-general\/' target='' data-toggle=''>\n\t\t\t\t<span class=\"btn-text-color--default\">Connect Now<\/span>\n\t\t\t<\/a>\n\t\t\t<\/div>\n[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Background Between 2020 and 2021, digital and virtual health investments doubled from $15B to $29B. Top funded clinical areas were Mental Health, Oncology, Cardio-Vascular, Diabetes, Reproductive [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":8391,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"insight_category":[31,74],"class_list":["post-8390","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_category-employee-benefits","insight_category-population-health-well-being"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask - Brown &amp; Brown<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Background Between 2020 and 2021, digital and virtual health investments doubled from $15B to $29B. Top funded clinical areas were Mental Health, Oncology, Cardio-Vascular, Diabetes, Reproductive [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Brown &amp; Brown\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/\",\"url\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/\",\"name\":\"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask - Brown &amp; Brown\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg\",\"datePublished\":\"2022-10-19T13:09:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#breadcrumb\"},\"inLanguage\":\"en-ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ca\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage\",\"url\":\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg\",\"contentUrl\":\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg\",\"width\":1000,\"height\":667},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbrown.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/www.bbrown.com\/ca\/news-events\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/#website\",\"url\":\"https:\/\/www.bbrown.com\/ca\/\",\"name\":\"Brown &amp; Brown\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbrown.com\/ca\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/#organization\",\"name\":\"Brown &amp; Brown\",\"url\":\"https:\/\/www.bbrown.com\/ca\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-ca\",\"@id\":\"https:\/\/www.bbrown.com\/ca\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2021\/12\/cropped-BBRetail002-RGBrevs.png\",\"contentUrl\":\"https:\/\/www.bbrown.com\/wp-content\/uploads\/2021\/12\/cropped-BBRetail002-RGBrevs.png\",\"width\":1000,\"height\":136,\"caption\":\"Brown &amp; Brown\"},\"image\":{\"@id\":\"https:\/\/www.bbrown.com\/ca\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask - Brown &amp; Brown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/","og_locale":"en_US","og_type":"article","og_title":"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask","og_description":"[vc_row row_style=&#8221;page-hero&#8221; full_width=&#8221;stretch_row_content&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Background Between 2020 and 2021, digital and virtual health investments doubled from $15B to $29B. Top funded clinical areas were Mental Health, Oncology, Cardio-Vascular, Diabetes, Reproductive [&hellip;]","og_url":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/","og_site_name":"Brown &amp; Brown","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/","url":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/","name":"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask - Brown &amp; Brown","isPartOf":{"@id":"https:\/\/www.bbrown.com\/ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage"},"image":{"@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg","datePublished":"2022-10-19T13:09:26+00:00","breadcrumb":{"@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#breadcrumb"},"inLanguage":"en-ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-ca","@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#primaryimage","url":"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg","contentUrl":"https:\/\/www.bbrown.com\/wp-content\/uploads\/2022\/10\/ValueOfDigitalAndVirtualSolutions_WebsiteGraphic.jpg","width":1000,"height":667},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbrown.com\/ca\/insight\/digital-and-virtual-health-point-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbrown.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/www.bbrown.com\/ca\/news-events\/"},{"@type":"ListItem","position":3,"name":"Measuring the Value of Digital and Virtual Health Point Solutions; Three Key Questions Employers Should Ask"}]},{"@type":"WebSite","@id":"https:\/\/www.bbrown.com\/ca\/#website","url":"https:\/\/www.bbrown.com\/ca\/","name":"Brown &amp; Brown","description":"","publisher":{"@id":"https:\/\/www.bbrown.com\/ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbrown.com\/ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-ca"},{"@type":"Organization","@id":"https:\/\/www.bbrown.com\/ca\/#organization","name":"Brown &amp; Brown","url":"https:\/\/www.bbrown.com\/ca\/","logo":{"@type":"ImageObject","inLanguage":"en-ca","@id":"https:\/\/www.bbrown.com\/ca\/#\/schema\/logo\/image\/","url":"https:\/\/www.bbrown.com\/wp-content\/uploads\/2021\/12\/cropped-BBRetail002-RGBrevs.png","contentUrl":"https:\/\/www.bbrown.com\/wp-content\/uploads\/2021\/12\/cropped-BBRetail002-RGBrevs.png","width":1000,"height":136,"caption":"Brown &amp; Brown"},"image":{"@id":"https:\/\/www.bbrown.com\/ca\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/insight\/8390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/users\/66"}],"version-history":[{"count":0,"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/insight\/8390\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/media\/8391"}],"wp:attachment":[{"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/media?parent=8390"}],"wp:term":[{"taxonomy":"insight_category","embeddable":true,"href":"https:\/\/www.bbrown.com\/ca\/wp-json\/wp\/v2\/insight_category?post=8390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}